NO BULL ICO (Initial Can Offering)
Performance — NO BULL energy drink multiple, wodka, screenprinted sweatshirts, vape, straws, sound system.
Eating Each Other, Kunsthal Extra City, Antwerp BE — 2018

"Our culture glides on the surface of things: light, fast, unnatural, superficial, conflictual. Our lives are hyperreal; they are themed, spectacular, illusionary. NO BULL PREMIUM TAURINE is an energy drinks project in tune with today’s radically saturated context. We believe in contemporary strategies of appropriation and surrender, and learn from the best. That is why we proudly endorse original thinkers, artists and designers that push the boundaries of their discipline and try to change the world. We work on ways to ‘power’ and ‘energise’ our sponsored talents, who are both our medium and our supporter, our client and our athlete.
As a provider of caffeinated and taurinated boosts, we are aware that one has to go deep to stay at the surface, or one has to accelerate in order to make it stick. Working with no bull athletes powers us to disrupt our market from within, making products quieter, lighter, and prettier. Our initial can offerings are collaborative events where product makes way for performance, and by giving more of something that is not necessarily asked for, we hope to exceed both our, and your, expectations. Unleash your potential, and join our community.” — www.firstworldproblems.be

Photos Mark Rietveld / Stan D'Haene